Written by – Agnese Bonanno

“There will come a time when the picture is no longer enough: its immobility will be an anachronism in the giddy motion of human life.”


With these words, during a conference in 1911, Umberto Boccioni had already rummaged in the minds of Google experts who have made the typical stillness of a painting a dynamic reality. Forget the paintings, sculptures, drawings and any other work of art as you have always seen or imagined, as nothing more than ornaments of a bounded physical space accessible from Monday to Friday, from 10 am to 7 pm, and on holidays in a not much longer period. Forget influences, rainy days and all those natural disasters that prevent you from going out. Forget the long and endless queues in the middle of a “herd” of tourists, as well as the rates for students, far from being convenient, and extra costs for the wardrobe and tedious voice  audio guides. Forget the 6471.304 km that separate you from Van Gogh’s “Starry Night” or the 1577 km that are between you and an enchanting “Guernica”. Let’s turn the page.


Here we are, therefore, in the age of digital technologies, facing a new frontier in the way of enjoying art. From the collaboration between Google and the museums and art galleries around the world, on the Art world day, Google Art Project, a new channel to access to the universe of art, was born.

From the 17 partner museums of the project first version, the circle widens to 151 museums of 40 different countries. These include the classics in the European territory such as the British Museum and the Van Gogh Museum but even the most remote MoMA, Brooklyn Museum, Hong Kong Museum of Art, MAM and many others.


Thanks to the development of new technologies and thanks to the excellent skills of a Googlers team, Web surfers can now participate in a unique experience online, whose protagonists are about 30,000 works of art around the world. No more safety distance to hold from a Leonardo’s, for example. Just one click to immerse ourselves in the virtual tour of a museum and to be able to explore the individual color pigments that, stroke after stroke, make a painting a masterpiece, besides finding out the tiny imperfections in perfection.

At present, 360,000 virtual galleries have been created, 14,000 of which are made ​​public on the web. Among the works of art, the most clicked is “Starry Night” by the Dutch master, admired and studied by all lovers of art. This is followed by Botticelli’s “Birth of Venus”. The classic are therefore the most visited, but today it is noted a growing interest in modern Klimt and Dali.


The art viewer can even create his/her own personal collection of works to be shared with all those other people who have not had the chance to visit all the museums in existence. Why, then, don’t we ride the wave of the future? Why leaving that economic factors continue to stand between us and the art?

It is in this innovative scenery that every form of space-time barrier between man and art disappears. In such a scenery, art exceeds its apparent immobility and opens the doors to its increasingly large audience. So, why are the most beautiful works of art conceived  as unattainable, unreachable and heritage of the rich? Basically, we are talking about art, the most splendid achievement of humanity!


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